Nobody sleeps at the Inn of Innovation. You don't wake up, but you do #startup.”
- Jarod Kintz
Centered around innovative and sustainable practice, research in business and management addresses the challenges of corporate social responsibility and financial risk. Work in this area explores the commercialisation of research and the development of virtual enterprising, as well as the nature of the managerial process. Within Behavioural studies, researchers in business seek to understand their consumer market, using methods and research from management, psychology, and economics.